The Insider’s Guide to Choosing a Wedding Photographer

Here on the BorrowLenses blog, we talk a lot about how to make it as a wedding photographer. But just as valuable is advice for potential clients on what to look for in a wedding photographer. These tips inform not just potential clients, but shooters as well.

I have experience with a variety of wedding photographers regarding their client relationships. Plus, I have embarked on my own year-long wedding planning experience. All while being a photographer myself. Here are a few tips I have learned by being both the client and the photographer.

Choose a Style Before Choosing Your Wedding Photographer

There are a lot of talented photographers out there, each with a particular style. Look at the work of the photographers in your area. What are you immediately and instinctively drawn to? This will greatly help narrow down your choices. Here are some examples of styles:



• Heavier on posed photos with a pre-planned shot list.
• Good for couples who don’t want many surprises.
• Supports logistical organization of a shot list (good for large parties).
• Usually everyone at the wedding is well captured with a traditional photographer.



• A record of the day with little to no pre-planning.
• Emphasizes fleeting moments, energy, and emotion.
• Rituals, like cake-cutting, sometimes get skipped in favor of capturing a candid smile.
• Focus is on the couple at the sacrifice, sometimes, of the wedding party as a whole.



• Similar to traditional photographers as far as coverage goes but with updated shooting styles.
• Results will be more stylized and can include dramatic lighting, unorthodox posing, unusual backgrounds, and extreme angles.



A growing trend among wedding photographers is to harken back to pre-DSLR days and shoot film. There are obvious limitations to this method. If you and your photographer have the constitution for this risk then the rewards are great.

Most photographers shoot a combination of these main styles but don’t assume this! Find out if, for example, a photojournalistic photographer is willing to do posed shots if you want them. Many will oblige but some won’t – avoid the surprise and find out!

Emerging vs Seasoned Wedding Photographers

We have all heard stories of photography gone wrong because someone based their choice on price rather than experience. It’s fair to seek out photographers who fit a price point. It’s hard to stretch your budget for someone who doesn’t. However, the key is to not underestimate the importance of wedding photography when determining your budget in the first place!

Pictures are one of the only things that you will have as a take away from your big day and will continue to bring you joy for years to come, unlike other details such as the flatware rentals, flower arrangements, or party favors. If you have to choose between all of these things, go with the photographer whose work you love and can envision having in your home afterwards.


Seasoned Shooters

Photographers price themselves in relation to their experience based on whether they have ironed out their workflow kinks, built a strong personal style, and have good client testimonials. If you are working with someone at the higher end of your budget, they should have confidence in what shots need to be taken, how to work with any lighting scenario, and are able to put you at ease if anxiety sets in during the big day. Experienced photographers are a self-sufficient entity who you can count on to capture the beautiful moments of your unique day. They rarely need guidance and they definitely don’t need to be babysat.


New Shooters

Betting on a newbie wedding photographer who is trying to get their foot in the door and build a business can save you a ton of money and is a good alternative if you are on a shoestring budget. The benefits of choosing someone with less experience includes being eager to go above and beyond for their clients because they want to encourage word-of-mouth marketing as well as create dynamic imagery to improve their portfolios.

There are, however, a few things to be aware of if you do go this route: new wedding photographers make mistakes that, from a photographer’s standpoint, are necessary for growth. There will most likely be a few missed photo opportunities and some poorly executed shots. If you go into this with eyes wide open then this is a great money saving option.

If hiring someone with little experience puts you on edge, there are other creative alternatives to keep your budget down. Consider hiring a photographer for half of the day to shoot the ceremony and family/wedding party formals and encourage your guests to capture the reception with their own cameras and send you the files.

Another way to get your photography costs down would be to see if your photographer-of-choice would be willing to shoot your event without a second shooter (more on this later). Not every photographer is willing to make that compromise but if you understand the concessions that have to be made to the shooting list to cut down on cost then it might be a worthy sacrifice to make in order to afford your favorite photographer.

Most importantly, you want to steer clear of the unpassionate wedding photographer who is willing to shoot your event because it simply pays his or her bills and would rather shoot something else entirely. Look for photographers whose bulk of their portfolios is wedding photography and not just a bunch of other subjects with a small sampling of wedding photos.


Clearly Communicate Expectations

If you find yourself gushing over a photographer whose work mostly seems to be taken in the summer and you are having a winter wedding, take notice. You might be setting yourself up for disappointment at no fault of the photographer.

Explain to your photographer which shots of theirs you like and why and then make clear comparisons or contrasts to your own wedding day plans. Beware of relying too much on Pinterest for ideas. Many Pinterest images are of staged weddings produced for editorial purposes. Expect to get your money’s worth but don’t lose sight of reality.

Make sure your photographer knows about any special events you expect to take place during the wedding. Photographers can’t read minds or predict the future. If there is going to be a special handing-off of a family heirloom during the ceremony, be sure to tell your photographer ahead of time! If there are particular people you must have pictures of, especially candids, then they will need to be pointed out. This goes for emerging and seasoned photographers. Make your wish lists even more thorough for emerging photographers.

The Numbers

When I began my photographic journey, I assisted wedding photographers and back then they shot with film and it was the norm to provide proof prints and a wedding album with every package. When it was my turn to find a photographer I was shocked to find out that since the digital takeover the industry standard has changed. Proof images are viewed digitally and often albums don’t come with standard wedding packages.

Make sure you understand what is actually included in your package and how long it will take before you see the proofs from the wedding. Digital files take a fraction of the time to process  compared to film so confirm when, exactly, you will have access to them. Will you be receiving a DVD of images or an online gallery?  If you are provided with an online gallery, how long will you have access to it and do you have to purchase all prints through the photographer or will high resolution downloads be provided for you? A contract outlying these numbers is not unheard of.


Second Shooters

So, you have found potential wedding photographer, someone whose look fits your style, and they are in your price range. Victory! But wait, do they have a second shooter and what is that, exactly? A second shooter is someone who also takes pictures at your wedding, assists the photographer, and fills in the gaps when there are two places to be at once. A second shooter is a major asset for a photographer, regardless of the task they are given.

The second shooter is on the side of the photographer, can troubleshoot when things go awry, help contemplate the best lighting situations, and run any emergency errands. If your photographer prefers to work without a second shooter, ask to look at a full album of a wedding shot on his/her own. If it encompasses everything you are looking for then you can be rest assured that they are fully capable of doing the job alone.


“I Didn’t Think of That!”

Wedding photographers can be a great resource for clever ideas when you are planning your wedding.  If they are the right photographer for you then they will be enthusiastic about sharing their experiences and can drop you golden nuggets of wisdom. Here are some examples of great advice I have heard from wedding photographers:

• Get your photographer on the mailing list so they receive your Save the Dates, invitations, and any other printed materials you send before the wedding.  They will need these ahead of time for detail shots.

• List the photographer as an attendee.  Seating them with the guests during dinner will ensure they don’t miss any important moments. Don’t have them eat away from the party with the rest of the vendors.

• Inquire about what the photographer plans on wearing. There is a common dress code of all black, however, I prefer when photographers match the attire of the guests. This psychologically puts the guests more at ease, as if a friend or fellow guest of the family were taking their picture.

• When it is time for group shots, aka “formals”, ask someone attending the wedding who is not in the pictures to get some snacks and drinks for the wedding party. This will make for a much happier crew of people who are more willing to be patient through the photographic process. Relax! Expect things to go wrong and be candid with your photographer. If you are tense, it will show on your face and in your body language.

When it comes to choosing a wedding photographer, communication is key. Imagine all of the things you would like to know about an event if you were shooting it and pay that forward to the person you are hiring. Whether you are hiring a notice or a pro, your photographer will thank you and the coverage of your day will be smoother and, ultimately, more successful.

Cortigiano is a food, lifestyle, and event photographer with a contemporary aesthetic. She received an undergraduate degree in photography at Drexel University and has gone on to work as a freelance photographer and teaching artist in the San Francisco Bay Area.


  • Victoria Addington

    It’s interesting that I found your guide on choosing a wedding photographer. The ceremony for the union of my sister and her boyfriend is getting near, and as her maid of honor, I’ve decided to look for someone who specializes in this type of photography for their pre-nuptial photoshoot. With that said, I’ll then consider checking their portfolios to see samples of wedding photos. Perhaps, I’ll then choose one who has previous experience with this event.

  • Nick

    I like having someone familiar with the families of the bride and groom to help call names from the shot list, preferably someone from the wedding party. With the list in hand, I will communicate to the maid of honor, or best man, the names and pairings or groupings of the family or wedding party we need. It’s always easier to recognize your name being called by a familiar voice rather than when a stranger shouts it out.

  • Stephan

    It’s hard to find the perfect photographer for the big day.
    You can have a look on different directories like or Weddingwire. They make it easier to get an overview.
    And when you found someone with the perfect style for you, ask them these questions:

    This will help you to find the perfect photographer for your wedding!

  • Videographer London

    From my point of view while choosing out the photographer your live mind should be present and you have to know about what the current style are following by the photographer as you can look at the current trend which is better and which have the better style in it.

  • kashif dossani

    In today’s world Photography getting increase more and more attractive styling. Your’s photography guidence will help for new wedding couples. and those photographers who are at the beginning of these photography field. I really like to work as a wedding photographer so your tips about this topic will also help for me ..

  • Kriti Singh

    I am agree with your post because now a day, it is hard to find a good photographer who don’t hide anything.Your post is very helpful in finding a good photographer.

  • Ashley Turns

    I really like your advice to have the wedding photographer you hire sit with the guests so that they are there for every important moment. My fiance and I are getting married soon and we’re wondering how we should go about hiring someone to take our pictures. Since we want all of the best moments captured, we will definitely be having our wedding photographer sit with all of our guests.

  • Aklima

    I love photography. I want to started my photography related blog. So I need some tips from you.

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BorrowLenses is an online camera gear rental service that started in the San Francisco Bay Area in 2007. We offer a wide selection of camera gear ranging from camera bodies, lenses, lighting and accessories. We make it easy to rent gear by shipping your order straight to you.